Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
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Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Dentistry to improve using AI, VideaHealth gets a $5.4 million shine
Prerna Mahtani,
6 years ago
2 min read
The chief executive officer, Florian Hillen, of VideaHealth, first began studying the problems with dentistry around three years ago. Hillen is from the Massachusetts Institute of Technology and a Harvard trained researcher. Hillen has been researching machine education and image identification for years. He desired...
Quibi is partnering with the BBC to create global news show for millennials
Prerna Mahtani,
6 years ago
2 min read
The BBC and Quibi are partnering up to create a new regular global news show for millennials. This show will be recorded in the Beeb’s central London headquarters for five days a week, and every segment will be five minutes long. According to the two...
Everything To Know About The Concept of Neuroscience & Beauty for Brands
Prerna Mahtani,
6 years ago
1 min read
As marketers are looking for new and innovative ways to capture their audience’s attention among multiple other competitors, using the concept of neuroscience and beauty might just be the answer. Read the infographic below to understand the concept of neuroscience and beauty and why it...
Imgur’s Melee App: A New Haven for 300M Gaming Enthusiasts
Prerna Mahtani,
6 years ago
2 min read
Ten years following its debut, 300-million-monthly-user Imgur is one of the least massively popular yet un-personalized home pages on the internet. How Imgur Works Since everyone views the same upvoted posts when they start Imgur, it produces a shared experience full of inside jokes and...
Arlo’s latest Pro 3 security camera shoots in 2K HDR and can detect colour in the dark
Prerna Mahtani,
6 years ago
2 min read
Arlo is announcing the newest generation of its home security camera system called the Pro 3. These new cameras offer a jump to 2K resolution recording quality with HDR, higher from 1080p with the Pro 2. What’s New? Every camera highlights its spotlight, too, which...
Amazon is ready to set Alexa free
Prerna Mahtani,
6 years ago
2 min read
Each day, we use Alexa to switch on lights, change TV channels, and set timers when cooking. Amazon’s digital assistant is the centre of a smart home, but the minute people step out of the house, Alexa may as well be dead to them. What...
Wayv introduces Payments, the first all-digital payment resolution for the cannabis market
Prerna Mahtani,
6 years ago
2 min read
Wayv is taking a huge step towards mainstreaming the cannabis enterprise. Wayv Creates A New Market Wayv Payments, as of 11th December 2019, is supposed to be the first digital, submissive payment solution for the cannabis supply chain. From producers to distributors to consumers, this...
WeWork shows that venture capitalism works
Prerna Mahtani,
6 years ago
2 min read
WeWork is a startup that has been a favourite of Silicon Valley investors for years. This company’s offices’ and CEO have been stunningly spread across the covers of popular trade magazines and strategically expanded across major tech conference platforms. At its peak, the company called...
Amazon increases its in-store pickup service, Counter, to thousands of added stores
Prerna Mahtani,
6 years ago
2 min read
Amazon Counter, the online retailer’s in-store pickup choice that started this summer at 100+ Rite Aid locations in the U.S., is soon expanding. The company declared today the service would reach thousands of added places with the involvement of new partners GNC, Health Mart and...
NVIDIA’s latest Shield TV acquires the Android TV market with astounding 4K upscaling
Prerna Mahtani,
6 years ago
2 min read
NVIDIA has the latest family of Android TV-based streaming devices, as inclined early via a couple of leaks from online stores. The new NVIDIA Shield TV ($149) and Shield TV Pro ($199) substitute the current Shield TV generation of hardware, which started in 2017. Both...
