Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
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Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Rhino’s Innovative Approach to Replacing Renters’ Security Deposits
Prerna Mahtani,
6 years ago
2 min read
Rhino is the insurtech startup produced by Kairos and co-founded by Kairos CEO Ankur Jain. It has announced the settlement of a $21 million Series A round, which was headed by Kairos and Lakestar. Rhino was established in 2017 to put the billions of dollars...
Microsoft’s Windows Virtual Desktop Service Is Now Available
Prerna Mahtani,
6 years ago
2 min read
Microsoft stated that Windows Virtual Desktop (WVD), the Azure-based system for virtualizing the Windows and Office user experience it is now commonly available. Applying WVD, companies can give their employees access to use virtualized applications and remote desktops, which includes the facility to provide multi-session...
Uber Receives Temporary Two-Month License in London
Prerna Mahtani,
6 years ago
2 min read
London’s transport control, TfL, has granted Uber a temporary release to continue working in the UK capital. The ride-hailing giant’s present provisional license expires tomorrow. But there is no restoration to normality for Uber in its most significant European city. More about Uber’s temporary license...
Twitter’s New Communication Features: Twttr Prototype Set for 2020 Launch
Prerna Mahtani,
6 years ago
2 min read
Twttr, the prototype app Twitter began earlier this year, has been testing unique ways to display communications, including by the use of threaded replies and additional visual cues. Presently, those features have been found on Twitter.com, providing the service a message board-like feel where responses...
Uber is experimenting selling ‘foodie experiences’ through Uber Eats
Prerna Mahtani,
6 years ago
2 min read
Uber is selling ‘foodie experiences’ like cooking classes and multi-course fine dining on its on-demand food delivery app, Uber Eats. It is below a new Moments tab, which is currently a small-scale experiment operating in San Francisco. The Launch of the New Feature Uber Eats...
Shortening Sales Cycles with AI: An Introduction
Prerna Mahtani,
6 years ago
10 min read
Introduction As soon as you read the term ‘sales cycle’, you often picture a salesman following a specific process to attract new customers. While this term is quite easy to comprehend, it is much more tactical when it comes to applying it practically. This is...
Slack investor Index Ventures supports Slack contender Quill
Prerna Mahtani,
6 years ago
2 min read
Slack had designed a new solution for workplace communication, which had been imitated by many, even Microsoft. But the product, which is intended to help individuals and businesses collude, has been critiqued for posting too many notifications, with some alleging it has destroyed workplace productivity....
Kickstarter favourite, EcoFlow Delta battery generator is not what it shows
Prerna Mahtani,
6 years ago
2 min read
The Delta EcoFlow is a unique battery generator which is available on Kickstarter with unbelievable claimed features. While most of these features are true, some are not. What Delta Claims A device like the Delta offers unimaginable battery storage capacity. Created for more than just...
Bringing adtech-related insights to its platform, App Annie obtains analytics firm Libring
Prerna Mahtani,
6 years ago
2 min read
App Annie is a go-to source for mobile app market data and analytics. It is growing its platform with the takeover of mobile analytics provider Libring. Libring’s Role in the Growth of App Annie The agreement will provide App Annie to present its mobile app...
Yext Answers assists businesses to produce better site search
Prerna Mahtani,
6 years ago
2 min read
Yext supports businesses manage their appearance on the search and across the web, with the launch of Yext Answers. It is also supporting them to provide a more enjoyable experience on their websites. CEO Howard Lerman stated that it permits any business with a website...
