Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
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Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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YouTube starts a dedicated Fashion vertical
Prerna Mahtani,
6 years ago
2 min read
YouTube is launching a new vertical called YouTube Fashion. This platform intends to capitalize on the standard style and beauty content that draws millions of viewers to its platform. Why Has YouTube Taken This Step? According to Statista, beauty videos last a year alone, generating...
Descartes Labs locks up $20M more for its AI-based geospatial imagery analytics platform
Prerna Mahtani,
6 years ago
2 min read
Satellite imagery operates a wealth of data that could be helpful for industries, science, and humanitarian purposes. But there is one big, and persistent difficulty with it has been a loss of useful ways to tap that different data for particular ends. That has produced...
Google is obtaining Fitbit for $2.1 billion
Prerna Mahtani,
6 years ago
2 min read
Only days after it was reported that Google was close to purchasing Fitbit, Google and Fitbit now verified the purchase. Google will spend $7.35 per share for the wearables business in an all-cash deal that evaluates Fitbit at $2.1 billion. Comparatively speaking, this is a...
Hulu eventually begins support for downloads, initially to ad-free viewers
Prerna Mahtani,
6 years ago
2 min read
Hulu is ultimately combining downloads to its streaming service, years after Netflix and Amazon Prime Video have done the same. The company had assured over a year ago that it would shortly roll out support for offline viewing, developing a way to add advertising with...
Skydio’s second-gen ‘self-flying’ drone is quicker, tinier and half the amount
Prerna Mahtani,
6 years ago
2 min read
The R1 was the second drone in your magazine. It was grand, and it gave users an experience that was technically effective, sometimes useful and a little unusual. The startup had allocated $70 million in funding from Andreessen Horowitz, IVP and Playground Global to build...
Hyundai is starting BotRide, a robotaxi assistance in California
Prerna Mahtani,
6 years ago
2 min read
A line of electric, autonomous Hyundai Kona crossovers provided with a self-driving system from a Chinese startup Pony.ai and Via’s ride-hailing platform, will begin commuting customers on public roads next week. The robotaxi service named BotRide will work on public roads in Irvine, California, launching...
Meet Olli 2.0: The 3D-Printed Autonomous Shuttle
Prerna Mahtani,
6 years ago
2 min read
There have been multiple electric autonomous shuttles launched in recent years. At a glance, Olli looks no different. With a tall rectangular pod, a wide-set of headlights and large windows huddled between a rounded frame, Olli would blend right in among other shuttles on the...
Welcome to the Jungle allocates $22.3 million to obtain recruitment simpler
Prerna Mahtani,
6 years ago
2 min read
French startup Welcome to the Jungle has established a new $22.3 million funding round (€20 million). The Story of Welcome to the Jungle The startup is both a media firm and a tech startup that aspires to empower tech companies when it develops to recruitment. ...
Mobile banking app Current raises $20M Series B, covers half a million users
Prerna Mahtani,
6 years ago
2 min read
Mobile banking app Current, which started as a teen debit card managed by parents has now extended to offer personal checking accounts earlier this year. A New Round of Investors The company states it has developed to host more than 500,000 accounts on its service...
Lawmakers ask U.S. intelligence chief to review if TikTok is a public safety threat
Prerna Mahtani,
6 years ago
2 min read
Two lawmakers have urged the government’s most senior U.S. intelligence official to evaluate if video-sharing app TikTok could pose “public safety risks” to the United States. In a letter by Sens. Charles Schumer (D-NY) and Tom Cotton (R-AR), the lawmakers questioned the director of national...
