Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
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Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Spotify presently allows artists to buy a full-screen ‘recommendation’ promoting their latest album
Prerna Mahtani,
6 years ago
2 min read
Spotify lately added a feature that will irregularly pop up a full-screen recommendation of a new album the service believes you will like. More About The New Feature It is based on a blend of your listening taste and individual curation. Now, it is going...
Apple TV app appears on Amazon’s Fire TV Stick and other additional devices
Prerna Mahtani,
6 years ago
2 min read
Before the launch of Apple TV+ on November 1, Apple’s Apple TV app has started to roll out to different platforms surpassing Apple’s own streaming media player, Mac computers and iOS devices. For example, earlier this month, the app appeared on Roku devices. Apple’s TV...
Stewart Butterfield states Microsoft views Slack as an existential threat
Prerna Mahtani,
6 years ago
2 min read
In a wide-ranging conversation with The Wall Street Journal’s global technology editor Jason Dean, Slack CEO and co-founder Stewart Butterfield had some powerful words about Microsoft. Announcing the software giant viewed his company as an existential threat. The interview was held at the WSJ Tech...
Nielsen states it can presently measure Amazon Prime Video
Prerna Mahtani,
6 years ago
2 min read
Nielsen declared it will now be equipped to measure the viewing going on Amazon Prime Video, by its Subscription Video on Demand Content Rating solution. This product, originally started two years ago, was focused on measuring Netflix’s viewing numbers with hopes to add help for...
DoorDash, presently estimated at $12.6B, shoots for the moon
Prerna Mahtani,
6 years ago
2 min read
Five years ago, Sequoia partner Alfred Lin called Tony Xu, the originator of a small on-demand delivery startup named DoorDash, said he was moving on the company’s seed round. Of course, this was, before venture capital funding in food delivery startups had taken off. DoorDash...
Netflix Q3 incomes surpass estimates, despite failing US subscriber growth
Prerna Mahtani,
6 years ago
2 min read
Netflix’s Q3 business report has given the company’s stock a lift in after-hours trading, with earnings significantly surpassing analyst expectations. The streaming giant announced profits of $5.24 billion, up 31% year-over-year and more or less in order with the predictions of $5.25 billion. More impressively,...
Twitch appoints ex Zynga exec Doug Scott as the chief marketing officer
Prerna Mahtani,
6 years ago
2 min read
Amazon-owned game streaming service Twitch has announced that it has snagged Zynga’s chief marketing officer, Doug Scott, to join as its CMO. The Story of Doug Scott At Zynga, Scott managed global marketing for merely over three years. Earlier to that, he was CMO at...
Netflix to allocate $2 billion in debt to finance more content spending
Prerna Mahtani,
6 years ago
2 min read
For the second time this year, Netflix is giving $2 billion in debt to finance its investment in content. This includes new programming, content purchases, investments and more. The news was published on Monday morning and was accompanied by a small dip in Netflix’s stock...
Amazon’s Echo gets a decent-sounding refresh
Prerna Mahtani,
6 years ago
2 min read
Amazon did not realize what it had on its hands with the initial Echo. Launched five and a half years back for a picked number of Amazon Prime users, the first Alexa device led a user electronics revolution. According to figures from Canalys, 26.1 million...
Millions downloaded loads of Android apps from Google Play that were affected with adware
Prerna Mahtani,
6 years ago
2 min read
Safety researchers have discovered dozens of Android apps in the Google Play store serving ads to innocent victims as part of a money-making plan. ESET researchers saw 42 apps carrying adware, which they say have been downloaded more than 8 million times after they first...
