Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
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Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Bill McDermott moves down as SAP’s CEO
Prerna Mahtani,
6 years ago
2 min read
SAP today announced that Bill McDermott, their CEO for the past nine years, is stepping down instantly. The company states he chose not to restore his contract. SAP Executive Board members Jennifer Morgan and Christian Klein have been elected as co-CEOs. The Story of McDermott...
Streaming Service Quibi: $150M Ad Inventory Sold in the First Year
Prerna Mahtani,
6 years ago
2 min read
Jeffrey Katzenberg’s mobile-only streaming service Quibi has not even started, yet it has already sold out of its $150 million first-year advertisement inventory. The service, which debuts in April 2020, combines new advertisers like Discover, General Mills, T-Mobile, and Taco Bell. They join Quibi’s current...
Instacart shoppers are organizing a nationwide protest
Prerna Mahtani,
6 years ago
2 min read
Instacart is once again at odds with its shoppers, people who go to the grocery store for the customers. The Shopper’s Demands From November 3-5, loads of Instacart shoppers intend to oppose with three demands: Increase the default tip amount to at least 10% Leave...
Venmo begins a rewards program giving up to 5% back at Target, Sephora, Dunkin’ & Wendy’s
Prerna Mahtani,
6 years ago
2 min read
Amid risen competition in the digital payments area, Venmo announced its first-ever rewards program, Venmo Rewards. This will enable users to earn automatic cashback on buying when they pay with their Venmo card at picked retailers. How Does it Work? The company is hitting off...
LA-situated gaming studio Scopely raises $200M at a $1.7B valuation
Prerna Mahtani,
6 years ago
2 min read
The Los Angeles-situated mobile game development studio Scopely has enhanced into America’s latest unicorn. This is all thanks to a $200 million investment, which considers the company at a whopping $1.7 billion. Information About The Investment Scopely stated it would use the money to maintain...
Sony to Shut Down PlayStation Vue on January 30, 2020
Prerna Mahtani,
6 years ago
2 min read
Sony’s live TV streaming assistance, PlayStation Vue, is closing down. The service will no longer be accessible as of January 30, 2020, the company had announced. Sony’s Attempt To Save The Service The news arrives only days after rumors reported claimed that Sony was in...
Driving License Tests in India Enhanced by Microsoft’s AI Project
Prerna Mahtani,
6 years ago
2 min read
An American giant might have figured out a plan to simplify the tiresome procedure of issuing driver’s licenses. And a quick sneak peek of this resolution is now live in sections of India. Microsoft’s New Initiative Thousands of people who have taken the driver’s license...
Instagram Is Destroying Its Creepy Stalking Feature
Prerna Mahtani,
6 years ago
2 min read
Yes, you read that right! According to the latest tech news, Instagram is eliminating its Following tab, a feature that became famously known as a stalking tool. Keep reading to find out why did the social media giant make this move. Why this sudden change?...
Arm to Bring Custom Instructions to Its Embedded CPUs
Prerna Mahtani,
6 years ago
2 min read
According to the latest tech news, at its yearly TechCon event in San Jose, Arm launched its Custom Instructions. As the name suggests, it is a new feature of its Armv8-M architecture for embedded CPUs. The pointers mentioned below will help you get a better...
Walmart and Green Dot’s Tailfin Labs: A New Era in Fintech Acceleration
Prerna Mahtani,
6 years ago
2 min read
Walmart declared an extension of its current relationship with the financial services provider Green Dot, which will remain to serve as the issuing bank and business manager for the Walmart MoneyCard program for added seven years. The two companies also agreed to associate on the...
