Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
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Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Walgreens Partners with FedEx to Accept Online Returns
Prerna Mahtani,
6 years ago
2 min read
According to the latest tech news, FedEx and Walgreens are partnering up to make online returns more convenient. This is a part of their move that focuses on developing a trend where brick-and-mortar retailers cater to the demands of e-commerce shoppers to improve foot traffic...
Jack Dorsey announces Twitter will forbid all political ads
Prerna Mahtani,
6 years ago
2 min read
Twitter CEO Jack Dorsey just stated, via a tweet, that Twitter will be forbidding all political advertising, albeit with “a few exceptions” like voter registrants. Dorsey said that they think political message reach should be gained, not purchased. The Cover Policy While it is not...
Samsung’s Expansion into B2B Partner and Developer Initiatives
Prerna Mahtani,
6 years ago
2 min read
Chances are you often think of Samsung as a consumer-focused electronics company, but it has a very sizable B2B business as well. The company helps more than 15,000 large businesses and hundreds of thousands of SMB managers via its partners. At its developer gathering this...
Target is all set to power Toys “R” Us’s online sales
Prerna Mahtani,
6 years ago
2 min read
According to the latest tech news, Toys “R” Us is again back online, all thanks to a new agreement with Target. Tru Kids, the parent company that obtained the old-fashioned toy chain following its bankruptcy. Scroll down to learn more about this marketing news. The...
Big 3 cloud infrastructure profits reach nearly $22B this quarter
Prerna Mahtani,
6 years ago
2 min read
Amazon, Microsoft, and Google are usually referred to as the Big 3 in the cloud infrastructure market. And, if you had any uncertainty about the potential growth of the cloud, get a look at this quarter’s eye-popping income numbers from these three companies. It has...
Waymo’s Driverless Cars: The Future of Transportation is Here
Prerna Mahtani,
6 years ago
2 min read
Waymo, the independent vehicle business under Alphabet, sent an email to customers of its ride-hailing app. The latest tech news states that their following trip may not have a human safety driver behind the wheel. Keep reading to learn more about this newest automobile story....
Facebook’s Plan for a Post-Web Future: A Strategic Analysis
Prerna Mahtani,
6 years ago
2 min read
Let us connect some dots. Five years ago, Facebook obtained VR pioneers Oculus for $2 billion. This week, it caught up neural-interface pioneers CTRL-Labs for about north of $500 million. It also stated that its own massively multiplayer VR shared universe Horizon will start early...
Customer Acquisition for Podcasts
Prerna Mahtani,
6 years ago
10 min read
From the multiple channels available to mass marketers, acquiring customers through a podcast is often underestimated. Brands like Dollar Shave Club, Squarespace, and ZipRecruiter have used podcast advertising for user acquisition for years. However, it is still a channel that operates under the radar. If...
8th Wall’s latest Cloud Editor serves customers to create mobile AR experiences quickly
Prerna Mahtani,
6 years ago
2 min read
The world of phone-based AR has included a lot of commitments, but the future that’s happened has so far been more iterative and less platform shift-y. For startups mainly focused on mobile AR, there’s been some soul-searching to discover ways to make more lightweight experiences...
Coinbase is starting a Coinbase Pro mobile app
Prerna Mahtani,
6 years ago
2 min read
Cryptocurrency market company Coinbase is starting a mobile app for its exceptional users today. For now, you can download the Coinbase Pro mobile app on iOS, and the Android version will be coming in soon. Who is Coinbase Pro? Coinbase Pro is the company’s market...
