Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
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Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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The Upcoming SaaS Wave – APIs
Prerna Mahtani,
7 years ago
2 min read
While software reconstruction started gradually, over the past few years, it has exploded and become the fastest-growing segment till date has been the turn towards software as a service or SaaS. SaaS has dramatically reduced the total central cost of ownership for adopting the software....
Misty Starts Shipping Programmable Robot To Crowdfunding Supporters
Prerna Mahtani,
7 years ago
2 min read
The path to consumer robots is scattered with the remains of failed startups. Jibo and Kuri are two latest examples of just how hard it is to launch such a device on the market. Misty, on the other hand, is treading carefully with a new...
CEO of WarnerMedia John Stankey becomes COO of AT&T
Prerna Mahtani,
7 years ago
2 min read
WarnerMedia CEO John Stankey has been promoted with more substantial responsibilities. He is getting promoted to become the president and chief operating officer at AT&T, which was obtained and renamed Time Warner last year. According to the formal statement, this is a new post reporting...
Reach Robotics About To Shut Shop Soon
Prerna Mahtani,
7 years ago
2 min read
Reach Robotics, know for developing the spider-like MekaMon robot, is closing down soon. The news of this shutdown came from Reach Robotics co-founder Silas Adekunle on LinkedIn where he wrote; The consumer robotics sector is an inherently challenging space, especially for a start-up. More About...
Facebook Says It Might Remove Like Counts
Prerna Mahtani,
7 years ago
2 min read
According to the latest IT news, Facebook could soon start hiding the Like counter on News Feed posts to preserve users’ from jealousy and prevent them from self-censorship. Instagram has already started testing this in 7 countries, including Canada and Brazil. How Will It Work? ...
Parrot Launches New Drone – Anafi FPV
Prerna Mahtani,
7 years ago
2 min read
The latest iteration on Parrot’s Anafi drone is all about immersion. The new Anafi FPV (for the first-person view) is being marketed as a package with a headset that allows the pilots to witness the drone’s perspective. Also, instead of a typical screen, Parrot plans...
NFL & TikTok Announce Multi-Year Partnership
Prerna Mahtani,
7 years ago
2 min read
The National Football League (NFL) and the viral social video app TikTok announced a multi-year partnership. This partnership is created to bring NFL’s content to their worldwide fans, just in time of the NFL’s 100th season kickoff on September 5. How Does This Partnership Work?...
Android 10 Is Mostly Coming to Pixels on 3rd September
Prerna Mahtani,
7 years ago
2 min read
The release date for Google’s Android 10 is approaching. As predicted by 9to5Google, two Canadian mobile carriers have leaked the dates stating the OS is coming to Pixel phones on September 3. Carriers Telus and Rogers both posted the incoming updates on their support panels. ...
Video Face-Swapping App Zao Restricted By WeChat
Prerna Mahtani,
7 years ago
2 min read
This weekend Zao went viral in China for its vivid face-swapping videos. Somehow after the controversies about its user policy, WeChat restricted the access to the app on the messaging platform. The users can still upload the videos that they created using Zao to WeChat....
Spotawheel Raises €5M For Its Online Used Car Dealership
Prerna Mahtani,
7 years ago
2 min read
Spotawheel is a startup working in Greece and Poland with a car dealership model which is pretty similar to Carvana in the U.S. It has raised €5 million in new funding. Spotawheel’s Investments The latest round was supported by the online used car dealership, Venture...
