Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
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Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Ready, Set, Raise To Mentor Female Entrepreneurs
Prerna Mahtani,
7 years ago
2 min read
Around one-fourth of the startups in Y Combinator’s summer batch has had a female founder. It is not the most disappointing statistic if you would consider that companies who have at least one female founder have been able to raise only about 11% of venture capital...
Google Hire to Shut Down in 2020
Prerna Mahtani,
7 years ago
2 min read
Google has announced that it will be shutting down Google Hire, a system that tracks job applications. Hire was launched just two years ago. Google created Hire with an effort to make the hiring process simpler, with a workflow that integrated with Google’s G Suite (Search/Gmail/Calendar/Docs,...
Facebook Tightens Security for Political Ads: What You Need to Know
Prerna Mahtani,
7 years ago
2 min read
Facebook announced that it is tightening requirements for groups buying political ads on the social network, ahead of the 2020 elections. Last year the company started asking advertisers to get provide specific identification to run ads about topics related to social issues, elections or politics. This involved advertisers to provide...
Pinterest To Display Information From Health Organizations
Prerna Mahtani,
7 years ago
2 min read
Pinterest will now show information from public health organizations for keywords like ‘measles’ or ‘vaccine safety, as a part of its efforts against health misinformation. This social media platform had earlier blocked all vaccination-related search terms. However, now according to a new announcement, the company says...
Google ditches desserts: the official name for Android 10 is Android Q
Prerna Mahtani,
7 years ago
2 min read
After keeping quiet for over a quarter, Google is now back with a bang. The next version of Android has been officially named Android 10 by Google, which is due to be released this fall. Ending the 10-year saga of naming their releases after desserts, the company...
WhatsApp Announces Launch Of Latest Features
Prerna Mahtani,
7 years ago
2 min read
In today’s age, Whatsapp has become synonymous with texting. What adds to the popularity of this app is that despite keeping it simple and easy to use, the company keeps adding to the list of features available on the app. Over the years now, WhatsApp...
Reddit Launched Five-Day Live-Streaming Test
Prerna Mahtani,
7 years ago
2 min read
Reddit is experimenting with something that, if positive, could help them take on big platforms like Twitch and YouTube live-streaming. The company had announced today, its very first transmitting tool, which they have called the ‘Reddit Public Access Network.’ This software will allow users who are...
The Truth About Your Digital Identity
Prerna Mahtani,
7 years ago
2 min read
The legendary New York Times quoted, “On the Internet, nobody knows you’re a dog,” which was depicted in a cartoon. This cartoon took a jibe at the essence of privacy and anonymity in the initial days of the internet. Even though times have changed, anonymity is...
Gaming Industry’s Growth: Why It’s Attracting Investors
Prerna Mahtani,
7 years ago
2 min read
By the end of the year, the global gaming market is projected to be worth $152 billion. Out this, 45%, approximately $68.5 billion, comes from mobile games. With this incredible growth, there has been an outbreak of investments and acquisitions, where everyone wants a piece of the pie. ...
LittleBits Acquired By Sphero
Prerna Mahtani,
7 years ago
2 min read
Sphero and littleBits have long been part of the same niche of entertaining STEM toys. And, soon they will be the same company. Sphero announced on Friday morning that they had plans to buy the New York-based electronic building block company. Their Story Founded back in...
