Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
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Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Netflix Launches ‘Latest’ To Preserve Subscribers
Prerna Mahtani,
7 years ago
2 min read
Netflix announced the launch of a new section called “Latest” in its TV app in the hope to keep viewers engaged with its content. This section is created to highlight the streaming service’s most recent and upcoming releases. Where Can You Find This Section? “Latest”...
Walmart Dominates U.S. Online Grocery Market: A Retail Revolution
Prerna Mahtani,
7 years ago
2 min read
According to a new study from the Second Measure, the U.S. online grocery market is dominated by Walmart. In nearly every U.S. state, this nationwide seller offers groceries pickup and delivery service. In fact, the report stated that it had 62% more consumers in June than...
Popbase: A New Platform for Influencers to Engage with Fans
Prerna Mahtani,
7 years ago
2 min read
Imagine offering fans an exclusive opportunity to interact with you in a personalized, one-on-one gaming experience. With PopBase, an influencer can create a virtual avatar of themselves, and easily engage with fans 24/7. They can also make money along the way. It has been more...
Apple Schedules its iPhone Event for September 10th in CA
Prerna Mahtani,
7 years ago
2 min read
A new year calls for a new Apple device. According to the latest tech news, this industry giant has sent out invitations for its annual iPhone event on September 10th, 2019, where everyone is expecting the company to announce the iPhone 11. Our sources claim...
CEO of HP Steps Down Due To Family Matters
Prerna Mahtani,
7 years ago
2 min read
HP Inc. has announced that the CEO and President, Dion Weisler, is taking a step down. The executive quoted a family health matter behind this decision, stating that he will be soon returning to his home in Australia. In regard to this, the company already...
Amazon Prime Video and Hulu Affect Netflix’s Supremacy
Prerna Mahtani,
7 years ago
3 min read
According to a new report from eMarketer, Netflix is still the No. 1 subscription streaming service in the U.S. However, rivals like Amazon Prime Video and Hulu are starting to impact Netflix’s market share. The expert firm predicts that nearly 182.5 million or 53.3% of...
Choose Your Own Story With Mammoth Media’s Chat Fiction App
Prerna Mahtani,
7 years ago
2 min read
Mammoth Media‘s mobile app Yarn is about to get more interactive, with the inclusion of chat fiction stories in their features list. Inspired the concept of Choose Your Own Adventure Books, Yarn lets customers read a story, where they are allowed t determine where the...
New Hand-Tracking Algorithm: A Breakthrough for Sign Language Interpretation
Prerna Mahtani,
7 years ago
2 min read
There has been a lot of talk about the usage of sign language and its inclusion in the technological era. However, every project that has attempted to interpret hand gestures to verbal speech has had extremely limited success. A new improvement in real-time hand tracking...
The Classic Hangouts Will Hang In There A Bit Longer
Prerna Mahtani,
7 years ago
2 min read
Earlier this year, Google had stated that it had plans to transition all of its Hangouts consumers on G Suite to Hangouts Chat & Meet. This transition was due somewhere around October 2019. After this transition, the plan was to discontinue the classic version of...
Growth Strategies for B2B Startups
Prerna Mahtani,
7 years ago
2 min read
In recent times, we have seen many B2B companies use similar strategies used by B2C companies. Due to the difference in the dynamics of each industry, these strategies are likely to not provide the desired outcome. If you are a B2B entrepreneur trying looking for...
