Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
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Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Apple’s $300 Million Fund to Bring Clean Energy to China
Prerna Mahtani,
8 years ago
2 min read
Trending in the latest tech news is Apple’s new investment fund boost clean energy in China. The company has reported that it will work with 20 other suppliers to collectively invest $300 million in a span of next four years. The final result will be...
Affiliate Marketing 101: Everything You Need to Know
Prerna Mahtani,
8 years ago
7 min read
It’s no secret that ‘word of mouth’ is the best way of advertising and marketing your product. The more people talking about your brand, the more visibility it receives. Hence, when it comes to marketing your business, it is nice to have friends who are...
AI Being Trained On Artificial X-Ray to Help Increase Speed of Medical Diagnosis
Prerna Mahtani,
8 years ago
3 min read
Trending in the latest tech news, identifying rare pathologies in medical images has presented a persistent challenge for researchers, because of the scarcity of images that can be used for training AI systems in a controlled and supervised learning situation. A new approach has been...
Facebook Acquires Bloomsbury to Enhance Natural Language Processing
Prerna Mahtani,
8 years ago
1 min read
According to the latest acquisition news, Facebook has acquired a London-based artificial intelligence firm Bloomsbury AI. This firm specializes in natural language processing. In a post from Facebook Academics page, the social media company said that Bloomsbury’s expertise will strengthen its efforts in natural language...
Google’s ‘Adopt a Startup’ Programme Winner: Terra Liquid Minerals
Prerna Mahtani,
8 years ago
3 min read
Terra Liquid Minerals is the winner of Google’s Adopt a Spring Program for Startups. Terra Liquid Minerals competitors were FoodCloud, Jobbio, NewsWhip, Veri and CoderDojo, among them it was declared as a winner in the finale held at Google’s EMEA Headquarters in Dublin. Google’s Adopt...
AI’s Role in Cardiac Arrest Detection and Its Expansion in European Cities
Prerna Mahtani,
8 years ago
2 min read
According to the latest artificial intelligence news, a startup that could help detect cardiac arrests with the help of AI, has announced its plan to expand further its services into further European cities, later this year. This startup named Corti has partnered with European Emergency...
Google to Make an AR Headset with Qualcomm Chips
Prerna Mahtani,
8 years ago
1 min read
According to the latest tech news, Google is reportedly working on a standalone augmented reality headset, which will work on Qualcomm chips. As reported by WinFuture, the project is still in its early stages. This standalone AR headset is expected to be similar to Hololens...
Whitelist of websites based on Block-Chain Launched by MetaX
Prerna Mahtani,
8 years ago
3 min read
Trending the latest marketing tech news is Santa Monica, California-based MetaX. This company has created a blockchain-based platform for applications geared toward solving some of digital advertising’s problems. In June of last year, it launched adChain, an open protocol to provide a permanent record of ad transactions. In...
AI Ethical Concerns Causes Microsoft to Drop Potential Deals
Prerna Mahtani,
8 years ago
2 min read
Trending in the latest AI news is techie giant – Microsoft! According to a director at Microsoft Research Labs, the company has dropped some potential deals with customers over ethical concerns their AI technology may be misused. Speaking at the Carnegie Mellon University – K&L Gates...
Google and Walmart partner to offer grant of $5M to foster Work Development
Prerna Mahtani,
8 years ago
2 min read
Google will partner with Walmart to offer an award/grant of $5 million to three non-profit enterprise testing solutions, who work on building & refining skill sets necessary for the US workforce, while also linking skills to roles. Further, Opportunity@Work, MIT Initiative on the Digital Economy, and The Drucker...
