Prerna Mahtani
Prerna Mahtani has been a content writer for over 8 years. She began her content career with a digital marketing agency in Pune, India. She has extensive knowledge and has written on a wide range of issues throughout her career. She focuses on business-to-business content in technology, communication, and management.
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Prerna earned her Bachelors in Mass Media from Wigan & Leigh College of Mass Media and Business Management in 2015. Shortly after graduating, she began her professional career as a content writer and social media analyst for a well-known digital marketing firm. After bouncing around from agency to agency, she ultimately found her feet as a Content Leader and, eventually, Project Manager in an international organization. When she isn't working at her day job, Prerna indulges her creative side by submitting content to a variety of platforms.
Along with writing content Prerna provides management and training services. She specializes in Strategy, Project Management, and Communication. She’s a firm believer in the famous Rollo May quote, “Communication leads to community, that is, to understanding, intimacy and mutual valuing.”
An avid fiction reader and movie lover, Prerna’s passion for technology was inspired by the pages of Ender’s Game and the overwhelming and grand scenes from Tomorrowland. AI, machine learning, the internet-of-things are some of the topics that Prerna finds most interesting.
Along with writing about these topics, Prerna loves learning about CGI in movie making and how various scenes were shot by binge-watching YouTube videos. If she isn’t writing or reading the most popular fiction novel, you’ll find Prerna watching the latest fantasy or sci-fi movie (or The Big Bang Theory for the 100th time), or playing with her 2-year-old doggo.
You can find Prerna on LinkedIn here and on Instagram @prerna_mahtani.
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Study Says Almost Half of Millennial and Gen Xers Don’t Watch Any Traditional TV
Prerna Mahtani,
8 years ago
2 min read
According to a new study by Omnicom Media Group, nearly half of adults 22-45 years of age do not watch any content on traditional TV platforms. However, this does not mean that this 47% is not watching content or ads at all. They are just...
Factors To Consider Before Investing is ICO’s
Prerna Mahtani,
8 years ago
5 min read
Initial Coin Offerings (ICO) today are like Initial Public Offerings (IPO) were during the dot.com boom – lucrative but speculative. If you are here, you’ve probably heard a couple of success stories where tokens bought for pennies made investors rich in as little as a...
Does Google Pay Its Female Employees Less Than Male Counterparts?
Prerna Mahtani,
8 years ago
2 min read
The report published by the New York Times, which showed the gender pay gap was pushed back by Google and called it “extremely flawed”. This report was made on the basis of the data compiled by the employees in a shared internal spreadsheet. The spreadsheet...
Marketo: A Marketing Automation Software Every Company Needs
Prerna Mahtani,
8 years ago
9 min read
Owing to the increasing competition, it is essential for businesses to choose a marketing technique that is not only cost effective but also less time-consuming. While email marketing is one of the best tools for marketing, marketing automation software like Marketo are crucial for staying...
Google allegedly spent $1 billion on self-driving technology
Prerna Mahtani,
8 years ago
2 min read
Google has been reluctant about sharing how much it spends on self-driving technology but now, according to the latest marketing news, the number — over $1 billion — has been accidentally revealed while reviewing documents in the ongoing legal tussle between Google’s Waymo and Uber....
HRMantra: The Ultimate HRM Software for Modern Workplaces
Prerna Mahtani,
8 years ago
1 min read
What Is It? HRMantra is the world’s most powerful HR & payroll software helping automate the most complicated hire to retire HR processes rapidly using its off-the-shelf ready to use parameterized features. Why Is It Useful? HRMantra is the World’s most feature rich HR & Payroll software...
Financial Reporting Software: Xero
Prerna Mahtani,
8 years ago
4 min read
What Is It? Xero provides integrated accounting and inventory management software for small businesses. Easily keep track of the quantity of the inventory items you have on hand. Create quotes and invoices faster by automatically entering items. Get real-time stock valuation through automatic updates to...
How Does PepsiCo Retain Talent?
Prerna Mahtani,
8 years ago
2 min read
To retain talent, the beverages and snack major PepsiCo India has introduced the location-free work arrangement. This arrangement is to create opportunities for those that would otherwise be held back due to mobility constraints. This company has come up with new agnostic roles, wherein employees...
New Patent Application by Apple to Use Blockchain for Creating Timestamps
Prerna Mahtani,
8 years ago
2 min read
Apple has recently submitted a new patent application that uses Blockchain within a prospective system for creating and verifying timestamps. Based on the public application to US Patent and Trademark Office on Thursday where Blockchain technology was used to certify timestamps as a program combined with Public Key Infrastructure (PKI)...
HTC’s Vive X program invests in a brain control startup
Prerna Mahtani,
8 years ago
2 min read
HTC is continuing its quest to fund promising VR startups, and its latest batch includes a few pushing the boundaries of what’s possible in virtual spaces. The Vive X program is backing 26 companies that include Neurable, the company building a brain control system for the Vive...
