Former VMLY&R ANZ execs launch a brand experience agency: Akcelo
Former VMLY&R ANZ leaders, including regional Co-CEO Aden Hepburn, have established their own brand experience agency, Akcelo. Other two members on the leadership team of this newly formed agency are Dave Di Veroli and Miles Scott. Akcelo, meaning acceleration in Esperanto, has been established to...
Trimantium GrowthOps appoints former Publicis CEO Andrew Baxter to their board
Andrew Baxter, a former Publicis Worldwide CEO, has joined the board of the IT service management firm Trimantium GrowthOps as a Non-executive Director. Baxter stepped down from his position of CEO of Publicis Worldwide and Chairman of Publicis Communications across Australia and New Zealand in...
Advertising platform Magnite Australia appoints new Managing Director
James Young has been named the Managing Director for Magnite’s Australia operations. Digital advertising company Rubicon Project and Telaria merged forces in April to form Magnite. Young held the position of General Manager at Telaria in Australia prior to the merger. Ad spendings in Australia’s...
A Complete Guide to B2B Account-Based Marketing
Long gone are the days when B2B marketers tried reaching out to as many target companies as possible through their marketing campaigns. Today, they have adopted the Account-Based Marketing strategy to rope in high-value accounts that are the best fit to their target market. With...
Australian design software company Canva raises $60 million, plans U.S. expansion
Australian online graphic design software company Canva Inc. has raised $60 million in a fresh round of funding, bringing its valuation to $6 billion. This funding round was led by Blackbird and Sequoia Capital China along with participation from General Catalyst Partners, Felicis Ventures and...
Leveraging Intent Data to Drive B2B ROI
Intent data, in today’s tough times, is playing a key role in helping B2B marketers get an insight into the wants of their possible clients. Capitalizing this data, the marketers are able to craft the best marketing campaigns that promise to meet the clients’ needs....
Twitter tests feature that prompts users to read stories before they retweet
To promote more informed discussions, Twitter now wants its users to read the content of the link mentioned in the tweet before retweeting. The microblogging platform is now testing a feature that will call out users to actually read the article before they retweet. However,...
Facebook News is now available to all users in the United States
After a prolonged testing phase, Facebook News has been made available to all of the US. The feature provides Facebook users with a separate section dedicated to journalism. Initially, the feature will be available as a bookmark through the app menu. Later, for those who...
Facebook to label posts from state-controlled media outlets
As an effort to make people more informed about where they get their news from, Facebook will label posts that are published by state-controlled media companies. The social media company will add labels to posts of media outlets it finds to be wholly or partly...
Facebook’s Manage Activity: A New Way to Bulk Delete Posts
In a recent blog post, Facebook announced its new feature called ‘Manage Activity’ that allows you to easily manage (archive and delete) old posts in one go. Through this feature, Facebook allows you to curate a more accurate and presentable picture of who you are...
