Category: Compliance

As the digital landscape continues to evolve at a rapid pace, technological advancements bring new opportunities and ways for marketers to connect with people locally and globally. Trending in the latest news, Dentsu has launched its brand new arm Dentsu Access in Australia. Dentsu Access...

After the strategic completion of a successful partnership, a world-leading affiliate network has proudly announced the 100% acquisition of Australia’s leading affiliate marketing company Commision Factory. Awin and Commision Factory entered a secure global partnership in 2017 to offer their services in Australia, South East...

Global partnership automation pioneer Impact announced the acquisition of a leading influencer SaaS platform developer, ACTIVATE. The acquisition will include ACTIVATE’s end-to-end influencer discovery platform, reporting and campaign management of collaborations across all major social media platforms. The acquisition will make Impact the #1 international...

SugarCRM, a California-based customer experience innovator announced the acquisition of Node Inc., an AI platform with excellent customer intelligence capabilities. This acquisition will fuel Sugar’s time-aware CX platform with an unparalleled level of predictability across a vast array of businesses. It also gives Sugar the...

Global leading software company Validity, Inc. launches a comprehensive email marketing platform Everest for marketers all around the world. Everest by the US-based Validity, that also has a presence in Australia, has cutting-edge email optimization, delivery and analytics capabilities. The all-new email marketing success platform...

Financial services company Westpac Group announced its partnership with Verizon Media’s Omnichannel DSP across to implement marketing across its complete brand portfolio, including Westpac Bank, Bank of South Australia and Bank of Melbourne. Verizon Media is the department of Verizon Communications that focuses majorly on...

Michael Rebelo, Publicis Groupe ANZ CEO, announced the appointment of Adrian Farouk for the role of Epsilon ANZ Chief Executive Officer. Mr Farouk will take charge of the martech Epsilon’s international data business and local operations with offices located in Melbourne and Sydney. Mr Farouk...

Leading advertising technology company Amobee launched its out-of-home (OOH) capabilities on the Amobee platform for in Australia. The adtech company has launched OOH in Australia as a result of a partnership with Vistar Media, a world-leader in programmatic technology for DOOH (digital out-of-home). The partnership...

Belgium-headquartered leading adtech company MediaDonuts is opening an office in Melbourne, Australia. The Australian office will be led by Mr James Diamond who has spent his entire career working in client-side and supplier marketing and advertising technology roles. In challenging landscapes, MediaDonuts has managed to...

US-based SharpSpring has appointed Perth-based cloud technology company Envision Digital as its ‘Country Partner Oceania’ for its automated marketing platform. The two firms have signed a deal which will see Envision Digital Pty Ltd focus on becoming an implementation and distribution channel for SharpSpring.  The...