Category: Reviews-Compliance

MailChimp and Shopify decided to part ways about a week ago due to differences with regards to how they shared their customer data in their respective applications. Before this took place, MailChimp quietly acqui-hired Shopify’s fellow competitor LemonStand for their services. Read on to know...

Introduction Tech is changing everything. These rapid advances in technology are revolutionizing just about every area of our lives and work, including the space of content. From creation to distribution to consumption, tech is forcing brands to rethink how to use content in the best way...

Out of all the internet users, 80% own a smartphone. Smartphones, tablets and other mobile devices are completely changing the way customers interact with brands. Now, everything that could have been done on a desktop or a laptop can be done on a mobile device....

Recently, according to new research from Rakuten Marketing, Instagram has managed to top as the number one platform for influencer content marketing, beating both Facebook and YouTube. Instagram has accounts that pay attention to their consumer interest a lot more and have an ‘honest disclosure’...

It is important for companies to stay ahead of the curve when it comes to adopting the latest market trends. Today’s consumers and businesses expect convenient, responsive and relevant engagement during every interaction. In the era of heightened connectivity, marketers are well positioned to lead...

It is no secret that marketing is vital for every business’s survival. As an entrepreneur or a marketer, you probably have a marketing strategy in place. But, is that enough? The field of marketing is dynamic. A strategy that worked today might become obsolete tomorrow....

MailChimp and AWeber are two of the most well-known email marketing solutions available. Since these two tools have existed, there has been a constant debate going on about which one is the better one. While many businesses prefer MailChimp there are many that would rather...

From making a user-friendly website to optimizing it for search engines, a digital marketer puts a lot of effort in bringing potential customers to their website. Once all this is done, the next step is to convert these ‘potential’ customers into leads for your business....

Today’s marketing blog is not just about stating the best affiliate marketing courses that you should know about. Our aim is to not just state the 10 and be done with it. It is so much more. Affiliate marketing is becoming one of the most...

With multiple digital marketing strategies evolving in today’s market, one question that keeps coming is: “is email marketing still effective?” The answer is yes. This is because email is still considered the third most influential source of information for B2B audiences, after colleague recommendations and...